What you're seeing here represents the journeys we can currently trace end-to-end — those that come through our landing pages from paid campaigns, search, or partner referrals.
Other meaningful work in the gospel pipeline — TikTok native engagement, Echo coach chats, Discord community presence, WhatsApp ministry — is happening in parallel and tracked in those systems individually.
We're working to bring all of it into this single view as the integrations come online.
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Professions of Faith
Individuals who made a profession of faith on the 30+ landing pages connected to the Individual Journey experience, counted from each site's launch into the program. This is the journey funnel's entry population — not the ministry-wide POF total, which spans every outreach channel and is reported on the Professions of Faith dashboard.
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New Believers
People who began a guided devotional journey after a decision to follow Christ through Groundwire outreach. Each one is a Meaningful Moment — the first step of a life being transformed.
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Next Steps Completed
People who completed their first devotional — Loved, Transformed, Accompanied or First Steps — the measurable moment their journey moved from decision to formation.
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Continued Commitments
After finishing their first devotional, these individuals chose to keep going — joining the community, starting the next plan, or both. A Continued Commitment is discipleship taking root.
POF → Journey Rate
Of every profession of faith on the connected sites, the percentage who began a devotional journey
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Completion Rate
Of every new believer who started a journey, the percentage who completed their first devotional. A higher rate means people are finishing what they started — a sign of genuine engagement.
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Continued Commitment Rate
Of every new believer who began a journey, the percentage who went on to a continued commitment — joining the community, starting the next plan, or both. First steps becoming lasting ones.
Daily new believers beginning their journey and people completing their devotional, across the selected window.
Start → Complete
Daily Engagement
Each bar shows how many people reached that day of their journey. The percentage reflects how many continued from where they started.
The Mission Behind These Numbers
Every MM Start represents a person who said yes to something they've never said yes to before. These aren't engagement metrics — they're people at the beginning of a journey with God. The entry devotional is the on-ramp. CC Starts are proof that the on-ramp connected to the road.
What Your Partnership Makes Possible
Groundwire reaches people at their moment of spiritual openness, and these pathways are how that moment becomes a discipleship journey. Your partnership funds the people, infrastructure, and pastoral care that keeps this moving forward.
Ready to partner with what God is doing here?
Every gift funds the next conversation that changes a life.
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Cumulative · Groundwire confidential